What does brand activation meaning?
Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. Most brand activations are interactive, allowing audiences to engage directly with a brand and its products.
What is an example of brand activation?
In a less traditional sense, some marketers take brand activations to focus more on the activation of the consumer themselves. For example, if a consumer is physically engaging with a brand in any way, they are engaging in brand activation.
How do you achieve brand activation?
With tactics like experiential marketing, digital campaigns, influencer marketing, and in-person or virtual events, you can engage and interact with your audience in a personal way. To succeed with brand activation, it’s important to focus on your audience, make your experiences shareable, and be creative.
Why is brand activation important?
Why is Brand Activation Important? Any process or strategy that involves your company’s brand is naturally important. Whether your brand is completely new to audiences or has some established presence — activation ensures your company does more than stay just relevant.
What does activation mean in marketing?
Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.
How is brand activation measured?
3 Ways to Tell If Your Brand Activations Are Working
- Your brand activations reach the intended audience. How many targeted consumers would this campaign activation touch and reach?
- Increases brand relevance and affinity.
- There is a measurable return on investment/experience.
What are brand activation campaigns?
As a refresher, a brand activation is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service.