What is a focus group meeting?
A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs.
What is the main function of focus groups?
The main purpose of focus group research is to draw upon respondents’ attitudes, feelings, beliefs, experiences and reactions in a way in which would not be feasible using other methods, for example observation, one-to-one interviewing, or questionnaire surveys.
What are the benefits of focus groups?
Advantages of Focus Groups
- Clarify and test pre-conceived notions and findings.
- Understand met and unmet needs.
- Hear customer feedback in their own words and voices.
- Uncover ideas and issues that initially may nay not have been considered – but are important to the customer.
- Discover the decision making process.
What is focus group discussion PDF?
A focus group discussion involves gathering people from similar. backgrounds or experiences together to discuss a specific topic of. interest. It is a form of qualitative research where questions are. asked about their perceptions attitudes, beliefs, opinion or ideas.
What is another name for focus group?
inner circle, clique, the in-crowd, in-group.
How many participants are in a focus group?
2. Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker, about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.
What are the advantages and disadvantages of focus groups?
Focus groups are usually tools used by the advertising industry to measure the potential impact of a new product.
- Advantage: Easily Measure Customer Reaction.
- Disadvantage: Not as In-Depth as Other Market Research.
- Advantage: Time-Saving Opportunity.
- Disadvantage: Expense.
- Disadvantage: Moderator Bias.
What are advantages and disadvantages of focus groups?
Compared to individual interviews, focus groups are not as efficient in covering maximum depth on a particular issue. A particular disadvantage of a focus group is the possibility that the members may not express their honest and personal opinions about the topic at hand.
What are the limitations of focus groups?
Here are the significant disadvantages of focus groups:
- 1- More Expensive to Execute Than Surveys.
- 2- Participants Can’t Voice Their Opinion Freely.
- 3- Hard to Get Honest Opinions For Sensitive Topics.
- 4- Results Are Biased.
- 5- Might Not Be a True Representation of Your Target Group.
- 6- Not Ideal For B2B Research.