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What is Get a Mac campaign?

What is Get a Mac campaign?

The “Get a Mac” campaign is a television advertising campaign created for Apple Inc. (Apple Computer, Inc. at the start of the campaign) by TBWA\Media Arts Lab, the company’s advertising agency, that ran from 2006 to 2009.

How much did the Get a Mac campaign cost?

October 2008. The first of two spots criticizing Microsoft for airing the expensive “I’m a PC” ad campaign instead of spending the money to fix Vista. PC tries to raise his own money for a Vista fix by having a bake sale. He gets Mac to bite into a cupcake, then says it costs $10 million.

Was the Get a Mac campaign successful?

The “Get-A-Mac” campaign resulted in a massive success for Apple when it came to an increase in sales. Apple used a simple, humorous strategy to get the attention of their audience, and it worked. The campaign had people watching commercials on TV, looking them up online and showing the ads to their friends.

When did the Get a Mac campaign start?

This was one of the best ad campaigns in Apple history. May 21, 2010: Apple quietly ends its long-running, award-winning “Get a Mac” marketing campaign. Debuting in 2006, the ads starred actor Justin Long as the cool, youthful Mac.

Who is the PC guy?

Actor John Hodgman
Apple’s event announcing the M1 chip and new Macbooks had a surprise ending: the return of the PC guy. Actor John Hodgman played a PC opposite Justin Long’s Mac in the tech company’s iconic “Get a Mac” ads from the late 2000s.

Who created the Get a Mac campaign?

Eric Grunbaum and Scott Trattner came up with what became the ‘Get A Mac’ campaign idea while surfing in Malibu, a Mac and a PC represented by two characters. They didn’t think Apple would go for it.

What is Apple’s shot on iPhone campaign?

For its latest “Shot on iPhone” campaign, Apple is inviting iPhone 13 Pro and iPhone 13 Pro Max users to submit photographs shot with the macro feature of those phones. Apple’s long-running “Shot on iPhone” marketing campaign continues with a new macro-only challenge that runs until February 16, 2022.

How long did the Get a Mac campaign last?

Listen to Season 2, Episode 1 above. They were the most lovable attack ads in history: Apple’s “Get a Mac” campaign, which ran from 2006 to 2009, starring Justin Long as a personified Macintosh computer and John Hodgman as a PC.

Who played PC on Apple ads?

According to this YouTube mega-compilation, there are 66 Mac vs. PC ads. The PC was played by comedian John Hodgman, while the face of Mac was provided by actor Justin Long. Now, Justin Long has defected to PC, in the biggest pitchman betrayal since the Verizon guy switched to Sprint.

Why Macs are not good for business?

Macs have always had extremely narrow distribution channels. Their margins are very high, and they protect them by making it exceedingly difficult for providers to resell their products. This serves Apple customers poorly in in our opinion.

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