What markings are on Pandora charms?
Pandora jewellery is identified by a series of key markings known as hallmarks, which are legal requirements indicating the purity of the metal and the origin of the jewellery. We have an O which is for our factory sign, ALE is our trademark, R and MET is for our Rose items, and S925 is for our Sterling Silver.
Does Pandora jewelry have a mark?
A maker’s mark is a US term for a stamp indicating the origin of jewelry. The standard marker’s mark on PANDORA jewelry is “ALE”, which stands for Algot Enevoldsen, the father of PANDORA founder, Per Enevoldsen. You will always see “ALE” stamped on our jewelry, except on some of our smallest pieces.

Are Pandora charms stamped?
1) All genuine Pandora items are hallmarked Charms made before 2011 will have the ‘925 ALE’ stamp and those made after 2011 will have the ‘S925 ALE’; consequently, if you see a charm that was retired before 2011, such as the Pandora Mushroom charm, stamped with ‘S925 ALE’, you’ll know that it’s fake.
Where are the hallmarks on Pandora?
All Pandora charms and and accessories will have this ALE hallmark engraved on the piece, usually close to where the sterling silver or gold mark is. If the piece does not have this mark, then for sure it is not a genuine Pandora piece.
Are Pandora charms always marked?

1) All genuine Pandora items are hallmarked However, many counterfeiters have cottoned on to this and now include the hallmarks on their fake Pandora charms – consequently, a charm is not necessarily real even if it has the markings.
How do you know if PANDORA jewelry is real?
At Pandora, we stamp our jewellery with quality marks to indicate the metal’s purity and to guarantee that the metal is genuine. All our sterling silver jewellery is stamped with a capital “S” for silver, followed by the purity stated as pure silver parts per thousand: S925 (92.5% pure silver).