Why did Mahindra change its logo?

The company says the new logo takes inspiration from the ‘Explore the Impossible’ motto, and reflects ambition and the ability to take new challenges, head-on. The carmaker says that the new identity marries subtle sections and hard forms.

What is the new logo of Mahindra?

The new ‘Twin Peaks’ logo as Mahindra calls it, is an upper case ‘M’ with quite a modern and distinct design. This logo is also the first design Pratap Bose – Executive Vice President and Chief Design Officer, M&M, has made for the carmaker since his appointment.

What does Mahindra logo mean?

Mahindra logo in its “M” identity represents three equal divisions pointing upwards resembling an apex on its tip. The 3 Mahindra divisions that were built by the company are: products, services, and possibilities which are not symbolically included in other car logos.

What is Mahindra Rise philosophy?

Ever since its inception, Mahindra has believed in doing good for the communities in which it operates, a philosophy we call ‘Rise For Good’. This goes beyond philanthropy and CSR, and is more about an attitude, a way of life. The larger goal is to drive positive change for all our stakeholders.

Will XUV300 get new logo?

As it is a facelift, not much changes are expected. 2022 XUV300 could retain its distinct design with a few subtle updates. The front design is inspired by the new Mahindra XUV700, wearing the twin peaks logo that will be used on all upcoming Mahindra SUVs.

Why XUV700 has different logo?

Pratap Bose, EVP and Chief Design Officer, M&M Ltd. said, “The idea behind visual identity change is to express that liberating feeling, that you can go where you want, when you want – in complete style, control and security, taking your world with you. It brings a fresh dynamism as an exciting new era unfolds.

Is Mahindra logo changing?

Mahindra & Mahindra (M&M) on Monday unveiled its new visual identity, including a brand-new logo that to differentiate its SUV portfolio. The new XUV700 will be the first vehicle to wear the Twin Peaks logo, followed by other SUV products in a phased manner.

Is Mahindra changing the logo?

Mumbai, August 9, 2021: Mahindra & Mahindra Ltd. today unveiled its new visual identity including a brand-new logo that will differentiate its SUV portfolio. The all-new visual identity is in tune with the company’s focus to be makers of sophisticated and authentic SUVs.

Why XUV 700 has different logo?

What are the 3 rise tenets?

It remains rooted in the business and social ethos that the three Mahindra Rise tenets – accepting no limits, alternative thinking, and driving positive change – instil in every member of the Mahindra family.

What is Rise pillar?

We call them the Rise pillars , embodied in the Mahindra Rise initiative. The first pillar is a mindset that says we accept no limits, the second is that of alternative thinking leading to innovation , while the third creates positive change within the organisation and in the ecosystem.

Who made Mahindra new logo?

Pratap Bose
While the SUV portfolio dons the new logo and visual identity, Mahindra will retain the ‘Road Ahead’ logo for its commercial offerings and farm sector equipment. The new brand identity is the first design under Pratap Bose, Executive Vice President and Chief Design Officer at Mahindra and Mahindra.